I Changed Direction. Here's Why I'm Not Looking Back.

Every week there's a new post telling you to fire someone.

350 Founders Just Proved That Doing Everything Right Is the Fastest Way to Stay Invisible

100% Human" Is the New "Organic": New Research Reveals Audiences Feel Moral Disgust at AI-Generated Content, And It Changes Everything for Personal Brands

Peer-reviewed research across seven experiments found that audiences don't just dislike AI-generated content; they feel moral disgust.

OpenAI Pays $393K for a Writer. Still Think AI Killed Copywriting?

Let me tell you about the most expensive job advert I’ve seen this year.

The Algorithm Changed. Your Strategy Didn’t.

LinkedIn just told you exactly what it wants. You weren’t listening.

The Platforms Are Breaking Up With You. Most Founders Haven’t Noticed Yet.

I had a conversation last Tuesday that properly rattled me.

They Replaced Their Writers With AI. Now They're Hiring Them Back.

Alright Reader. Let me paint you a picture....

I SPENT SIX MONTHS CRYING IN MY CAR BEFORE WORK AND TELLING EVERYONE I WAS "FINE, JUST TIRED."

There's a version of this story where I make it sound brave.

YOU'VE BEEN "DOING YOUR OWN LINKEDIN" FOR TWO YEARS AND YOUR PIPELINE IS STILL A GHOST TOWN. CAN WE HAVE AN HONEST CONVERSATION ABOUT THAT?

I want to talk to a specific person right now.

YOU POSTED 147 TIMES LAST YEAR AND BOOKED EXACTLY ZERO CLIENTS FROM LINKEDIN. LET'S TALK ABOUT THAT.

I want you to do some maths with me. It'll take thirty seconds and it might ruin your entire content strategy. (You're welcome.)

I GHOSTWRITE FOR FOUNDERS WHO MAKE MORE IN A QUARTER THAN MOST PEOPLE MAKE IN A DECADE. AND NOT A SINGLE ONE OF THEM TALKS ABOUT "HUSTLE CULTURE."

I want to ruin something for you today.

Your Ghostwriter Built Their Agency in 30 Days. That's the Problem.

There's a post doing the rounds on Reddit right now.....

The 15 Minute Exercise That Replaces Your Entire 2026 Strategy

YOUR 2026 STRATEGY IS A STICKY NOTE WITH DELUSIONS OF GRANDEUR.

A £25K-per-engagement consultant said something last week that broke a small corner of the internet.

“I can rebuild a supply chain in my sleep. But writing a ‘thought leadership’ post makes me want to vomit.”That was the tweet.The replies were carnage.