brand strategy

Lessons

+11

The Follow-Up That Prints Money (And Why You're Too Proud To Send It)

Feb 11, 2026

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11 min read

The Follow-Up That Prints Money (And Why You're Too Proud To Send It)

Most writers treat a pitch like a first date.They send one message. Wait. Hear nothing. And then convince themselves the silence means "no."

Sarra Richmond

copywriter

Feb 9, 2026

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5 min read

They’re stalking you right now...

...And your résumé is landfill.

Sarra Richmond

copywriter

LinkedIn Just Confirmed What I’ve Been Screaming About for Two Years: Your Generic Content Is Dying

Feb 7, 2026

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9 min read

LinkedIn Just Confirmed What I’ve Been Screaming About for Two Years: Your Generic Content Is Dying

The platform tested a “human-first” algorithm update last week. You probably didn’t notice. Most people didn’t.

Sarra Richmond

Lessons

The 10-hour content shift nobody pays you for

Feb 6, 2026

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7 min read

The 10-hour content shift nobody pays you for

You've become a marketing agency that occasionally remembers to coach clients.

Sarra Richmond

copywriter

AI Ghostwriting: Your New Co-Writer or Creative Kryptonite?

Feb 5, 2026

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10 min read

AI Ghostwriting: Your New Co-Writer or Creative Kryptonite?

STOP ASKING CHATGPT TO “WRITE LIKE A HUMAN.”

Sarra Richmond

Lessons

47 Likes. £50,000 Pipeline. Stop Celebrating the Wrong Numbers.

Feb 4, 2026

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13 min read

47 Likes. £50,000 Pipeline. Stop Celebrating the Wrong Numbers.

A UK founder just detonated the entire LinkedIn engagement-industrial complex on Reddit. And nobody’s talking about it.

Sarra Richmond

copywriter

You’ve Closed £2M This Year. Your LinkedIn Reads Like a CV From 2009.

Feb 3, 2026

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12 min read

You’ve Closed £2M This Year. Your LinkedIn Reads Like a CV From 2009.

You’re not lazy.You’re just conditioned.

Sarra Richmond

brand strategy

Most CEOs write like HR manuals. My clients write like category kings.

Jan 30, 2026

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12 min read

Most CEOs write like HR manuals. My clients write like category kings.

The difference isn’t talent.It’s not even experience.It’s a framework I’ve tested across 50+ founders, and it works every time.

Sarra Richmond

copywriter

The person with nothing needs you most. That's your market.

Jan 28, 2026

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5 min read

The person with nothing needs you most. That's your market.

I turned down a prospect last month who had 40,000 followers.

Sarra Richmond

brand strategy

The Follow-Up That Prints Money (And Why You're Too Proud To Send It)

They’re stalking you right now...

LinkedIn Just Confirmed What I’ve Been Screaming About for Two Years: Your Generic Content Is Dying

The 10-hour content shift nobody pays you for

AI Ghostwriting: Your New Co-Writer or Creative Kryptonite?

47 Likes. £50,000 Pipeline. Stop Celebrating the Wrong Numbers.

You’ve Closed £2M This Year. Your LinkedIn Reads Like a CV From 2009.

Most CEOs write like HR manuals. My clients write like category kings.

The person with nothing needs you most. That's your market.

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