Archive

All of our previous posts

Lessons

The 10-hour content shift nobody pays you for

Feb 6, 2026

•

7 min read

The 10-hour content shift nobody pays you for

You've become a marketing agency that occasionally remembers to coach clients.

Sarra Richmond

copywriter

AI Ghostwriting: Your New Co-Writer or Creative Kryptonite?

Feb 5, 2026

•

10 min read

AI Ghostwriting: Your New Co-Writer or Creative Kryptonite?

STOP ASKING CHATGPT TO “WRITE LIKE A HUMAN.”

Sarra Richmond

Lessons

47 Likes. £50,000 Pipeline. Stop Celebrating the Wrong Numbers.

Feb 4, 2026

•

13 min read

47 Likes. £50,000 Pipeline. Stop Celebrating the Wrong Numbers.

A UK founder just detonated the entire LinkedIn engagement-industrial complex on Reddit. And nobody’s talking about it.

Sarra Richmond

copywriter

You’ve Closed £2M This Year. Your LinkedIn Reads Like a CV From 2009.

Feb 3, 2026

•

12 min read

You’ve Closed £2M This Year. Your LinkedIn Reads Like a CV From 2009.

You’re not lazy.You’re just conditioned.

Sarra Richmond

brand strategy

Most CEOs write like HR manuals. My clients write like category kings.

Jan 30, 2026

•

12 min read

Most CEOs write like HR manuals. My clients write like category kings.

The difference isn’t talent.It’s not even experience.It’s a framework I’ve tested across 50+ founders, and it works every time.

Sarra Richmond

A £25K-per-engagement consultant said something last week that broke a small corner of the internet.

Jan 29, 2026

•

7 min read

A £25K-per-engagement consultant said something last week that broke a small corner of the internet.

“I can rebuild a supply chain in my sleep. But writing a ‘thought leadership’ post makes me want to vomit.”That was the tweet.The replies were carnage.

Sarra Richmond

copywriter

The person with nothing needs you most. That's your market.

Jan 28, 2026

•

5 min read

The person with nothing needs you most. That's your market.

I turned down a prospect last month who had 40,000 followers.

Sarra Richmond

Someone Just Deleted 4,000 LinkedIn Followers. Every Ghostwriter Should Pay Attention.

Jan 27, 2026

•

10 min read

Someone Just Deleted 4,000 LinkedIn Followers. Every Ghostwriter Should Pay Attention.

Tom Vogel quit LinkedIn after 20 years.

Sarra Richmond

LinkedIn Just Killed Reach. Here’s Why That’s Good News.

Jan 26, 2026

•

5 min read

LinkedIn Just Killed Reach. Here’s Why That’s Good News.

Your LinkedIn impressions dropped 65% in the past month.You probably panicked.You posted more. You tried new hooks. You engaged-baited harder.And nothing worked.

Sarra Richmond

Archive

The 10-hour content shift nobody pays you for

AI Ghostwriting: Your New Co-Writer or Creative Kryptonite?

47 Likes. £50,000 Pipeline. Stop Celebrating the Wrong Numbers.

You’ve Closed £2M This Year. Your LinkedIn Reads Like a CV From 2009.

Most CEOs write like HR manuals. My clients write like category kings.

A £25K-per-engagement consultant said something last week that broke a small corner of the internet.

The person with nothing needs you most. That's your market.

Someone Just Deleted 4,000 LinkedIn Followers. Every Ghostwriter Should Pay Attention.

LinkedIn Just Killed Reach. Here’s Why That’s Good News.

SubText