Welcome To HauntOS

The newsletter for founders, consultants, and corporate refugees who are done being invisible online. Sharp takes on ghostwriting, voice strategy, and turning your expertise into a pipeline, not a performance.

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Featured

Featured

YOUR LINKEDIN SOUNDS LIKE A CORPORATE PRESS RELEASE AND YOU DON'T EVEN KNOW IT.

Feb 16, 2026

•

5 min read

YOUR LINKEDIN SOUNDS LIKE A CORPORATE PRESS RELEASE AND YOU DON'T EVEN KNOW IT.

I need you to do something for me. Right now. Before you read another word of this.

Sarra Richmond
Sarra Richmond
I GHOSTWRITE FOR FOUNDERS WHO MAKE MORE IN A QUARTER THAN MOST PEOPLE MAKE IN A DECADE. AND NOT A SINGLE ONE OF THEM TALKS ABOUT "HUSTLE CULTURE."

Feb 16, 2026

•

5 min read

I GHOSTWRITE FOR FOUNDERS WHO MAKE MORE IN A QUARTER THAN MOST PEOPLE MAKE IN A DECADE. AND NOT A SINGLE ONE OF THEM TALKS ABOUT "HUSTLE CULTURE."

I want to ruin something for you today.

Sarra Richmond
Sarra Richmond

Featured

THE GHOSTWRITER YOU CAN AFFORD IS THE REASON YOUR LINKEDIN STILL SOUNDS LIKE A CHATGPT PROMPT.

Feb 16, 2026

•

5 min read

THE GHOSTWRITER YOU CAN AFFORD IS THE REASON YOUR LINKEDIN STILL SOUNDS LIKE A CHATGPT PROMPT.

I'm going to say something that might make you uncomfortable, and I'm not going to apologise for it.

Sarra Richmond
Sarra Richmond
YOU POSTED 147 TIMES LAST YEAR AND BOOKED EXACTLY ZERO CLIENTS FROM LINKEDIN. LET'S TALK ABOUT THAT.

Feb 17, 2026

•

5 min read

YOU POSTED 147 TIMES LAST YEAR AND BOOKED EXACTLY ZERO CLIENTS FROM LINKEDIN. LET'S TALK ABOUT THAT.

I want you to do some maths with me. It'll take thirty seconds and it might ruin your entire content strategy. (You're welcome.)

Sarra Richmond
Sarra Richmond
YOU'VE BEEN "DOING YOUR OWN LINKEDIN" FOR TWO YEARS AND YOUR PIPELINE IS STILL A GHOST TOWN. CAN WE HAVE AN HONEST CONVERSATION ABOUT THAT?

Feb 17, 2026

•

6 min read

YOU'VE BEEN "DOING YOUR OWN LINKEDIN" FOR TWO YEARS AND YOUR PIPELINE IS STILL A GHOST TOWN. CAN WE HAVE AN HONEST CONVERSATION ABOUT THAT?

I want to talk to a specific person right now.

Sarra Richmond
Sarra Richmond
I SPENT SIX MONTHS CRYING IN MY CAR BEFORE WORK AND TELLING EVERYONE I WAS "FINE, JUST TIRED."

Feb 17, 2026

•

6 min read

I SPENT SIX MONTHS CRYING IN MY CAR BEFORE WORK AND TELLING EVERYONE I WAS "FINE, JUST TIRED."

There's a version of this story where I make it sound brave.

Sarra Richmond
Sarra Richmond
Oliver Buchannon
Sarra Richmond

The Ghost. LinkedIn ghostwriter for founders tired of posting into the void. British. Blunt. Booked.

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No "just be authentic" nonsense.

Just the ghostwriting, LinkedIn, and voice strategy that turns invisible experts into the person everyone's quoting in their industry Slack channels.

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Articles

I Changed Direction. Here's Why I'm Not Looking Back.

Mar 10, 2026

•

10 min read

I Changed Direction. Here's Why I'm Not Looking Back.

Every week there's a new post telling you to fire someone.

Sarra Richmond
Sarra Richmond
350 Founders Just Proved That Doing Everything Right Is the Fastest Way to Stay Invisible

Mar 1, 2026

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7 min read

350 Founders Just Proved That Doing Everything Right Is the Fastest Way to Stay Invisible

Sarra Richmond
Sarra Richmond
100% Human" Is the New "Organic": New Research Reveals Audiences Feel Moral Disgust at AI-Generated Content, And It Changes Everything for Personal Brands

Feb 26, 2026

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11 min read

100% Human" Is the New "Organic": New Research Reveals Audiences Feel Moral Disgust at AI-Generated Content, And It Changes Everything for Personal Brands

Peer-reviewed research across seven experiments found that audiences don't just dislike AI-generated content; they feel moral disgust.

Sarra Richmond
Sarra Richmond
OpenAI Pays $393K for a Writer. Still Think AI Killed Copywriting?

Feb 23, 2026

•

9 min read

OpenAI Pays $393K for a Writer. Still Think AI Killed Copywriting?

Let me tell you about the most expensive job advert I’ve seen this year.

Sarra Richmond
Sarra Richmond
The Algorithm Changed. Your Strategy Didn’t.

Feb 21, 2026

•

9 min read

The Algorithm Changed. Your Strategy Didn’t.

LinkedIn just told you exactly what it wants. You weren’t listening.

Sarra Richmond
Sarra Richmond
The Platforms Are Breaking Up With You. Most Founders Haven’t Noticed Yet.

Feb 20, 2026

•

8 min read

The Platforms Are Breaking Up With You. Most Founders Haven’t Noticed Yet.

I had a conversation last Tuesday that properly rattled me.

Sarra Richmond
Sarra Richmond
They Replaced Their Writers With AI. Now They're Hiring Them Back.

Feb 20, 2026

•

9 min read

They Replaced Their Writers With AI. Now They're Hiring Them Back.

Alright Reader. Let me paint you a picture....

Sarra Richmond
Sarra Richmond
I SPENT SIX MONTHS CRYING IN MY CAR BEFORE WORK AND TELLING EVERYONE I WAS "FINE, JUST TIRED."

Feb 17, 2026

•

6 min read

I SPENT SIX MONTHS CRYING IN MY CAR BEFORE WORK AND TELLING EVERYONE I WAS "FINE, JUST TIRED."

There's a version of this story where I make it sound brave.

Sarra Richmond
Sarra Richmond
YOU'VE BEEN "DOING YOUR OWN LINKEDIN" FOR TWO YEARS AND YOUR PIPELINE IS STILL A GHOST TOWN. CAN WE HAVE AN HONEST CONVERSATION ABOUT THAT?

Feb 17, 2026

•

6 min read

YOU'VE BEEN "DOING YOUR OWN LINKEDIN" FOR TWO YEARS AND YOUR PIPELINE IS STILL A GHOST TOWN. CAN WE HAVE AN HONEST CONVERSATION ABOUT THAT?

I want to talk to a specific person right now.

Sarra Richmond
Sarra Richmond
YOU POSTED 147 TIMES LAST YEAR AND BOOKED EXACTLY ZERO CLIENTS FROM LINKEDIN. LET'S TALK ABOUT THAT.

Feb 17, 2026

•

5 min read

YOU POSTED 147 TIMES LAST YEAR AND BOOKED EXACTLY ZERO CLIENTS FROM LINKEDIN. LET'S TALK ABOUT THAT.

I want you to do some maths with me. It'll take thirty seconds and it might ruin your entire content strategy. (You're welcome.)

Sarra Richmond
Sarra Richmond

Featured

THE GHOSTWRITER YOU CAN AFFORD IS THE REASON YOUR LINKEDIN STILL SOUNDS LIKE A CHATGPT PROMPT.

Feb 16, 2026

•

5 min read

THE GHOSTWRITER YOU CAN AFFORD IS THE REASON YOUR LINKEDIN STILL SOUNDS LIKE A CHATGPT PROMPT.

I'm going to say something that might make you uncomfortable, and I'm not going to apologise for it.

Sarra Richmond
Sarra Richmond